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02/22/2024
ARISTON: DIGITAL ALWAYS ON!
We all know that brands need to be connected with the consumers in this digital age. In thermal comfort, we need the digital touchpoints to communicate, advise and guide users to make the right choice.
Keeping the above in perspective, the Ariston brand thus crafted its digital mission as ‘Digital Always On’ to be always connected with end-users and stakeholders through our presence and useful content across the user’s digital journey! And in 2017, it demonstrated this with concrete results.
Across its 3 main touchpoints - The Website, YouTube and Facebook pages - Ariston achieved excellent results.
With its web platform ariston.com, Ariston is now present in 30 countries across the globe. In 2017, it had growth visits on its websites across the countries with impressive engagement. It achieved impressive growth of more than 26% in the visits over 2016.
The Ariston brand has 24 Facebook pages across the globe, with a growth of its Fan base by more than 1.6 times over last year. Not only the fanbase, Ariston uses Facebook to constantly engage with its consumers and in 2017 it had more than 1,7 million interactions - likes+comments+shares - on its pages.
At a Group level, Ariston Thermo has more than 1,5 million Facebook Fanbase, which is the highest in the industry.
Ariston has 14 YouTube channels across the markets. Thanks to the central and local engaging content, it’s generated views in 2017 has been more than 65% over 2016, with more than 5 million views. With this performance, Ariston is clearly the leading brand in the industry, in terms of total generated views in 2017.
With the above performance, Ariston is all geared up to serve its digital users. For 2018, the company has interesting and aggressive plans to generate content and upgrade its platforms to enhance its digital consumption. This will further pave a clear path to maintain and supersede its digital leadership in the category.
02/22/2024