Ariston Group, a global leader in sustainable solutions for thermal comfort, officially introduces its iconic global brand Ariston in South Africa to replace local brand Heat Tech, which had been part of the group stable for the past eight years.
The Italian multi-national group entered the South African market in 2014 by acquiring Heat Tech, a well-known and trusted local brand that has steadily grown ever since, enjoying the benefit of local go-to-market proximity and local production, with the global technology know-how of the Group.
The launch of Ariston brand is now the natural evolution: as South Africa gains importance as a core geography in the Group’s portfolio, Ariston Group consolidates its presence in the country and from here on, all the Group’s products and services in South Africa will be marketed under the global brand Ariston.
“Ariston is a leader in the water heating business in over 40 countries in 5 continents. Our iconic brand successfully combines worldwide reach with an in-depth knowledge of each local market where we operate” says Cosimo Corsini - Executive Vice President Asia and MEAR and Chief Strategy Officer. “With this rebranding, Ariston commits to bringing more than 90 years of history and expertise in water heating to the South African market, to serve at best the needs of our professional partners and our end-users”.
As part of the brand repositioning, Ariston will also launch the Axios geyser range, which was designed specifically for South Africa by a combination of global and local specialists and engineered to bring comfort to the home. The Axios range is aimed for increased ease of installation, high performance, safety and efficiency.
The rebranding was officially launched at an event on Thursday, the 29th of September, aimed at industry professionals and companies that have a working relationship with Ariston Group in South Africa. The event also included a video message of Fabrizio Ravanelli, former forward of Juventus FC, of which Ariston brand is Regional Partner.
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02/22/2024
ARISTON GROUP BRINGS GLOBAL EXPERTISE ON WATER HEATING SOLUTIONS TO SOUTH AFRICA WITH THE NEW BRAND ARISTON