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02/22/2024
ARISTON DESIGNED SUPERBRAND 2017 IN ROMANIA
For 2017, Ariston was named Superbrand, a distinction received from Superbrands Romania. The company has achieved this status, remarking for its performance among over 1,200 brands, in nearly 50 business categories. In a first phase of the Superbrands assessment, the brands were analyzed by the Superbrands Council, consisting of professionals in the areas of marketing, communication, business management or media, based on three main criteria - quality, trust and differentiation in the market.
Following the evaluation, only half of the proposed brands entered the market study conducted by the organizers.
In the second phase of the selection process, brands were validated by consumers following a market survey conducted on a representative sample. The questions involved testing the performance of the Superbrand nominees for a set of attributes such as trust, dynamism and leadership.
02/22/2024